Steps To Getting Started!

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You will sit down with us and we will discuss your goals and budget. Based on this we will create a personalized plan. 

This will only take 30 minutes and can be done in person or virtually!

The first foundational marketing initiative you must complete is market research.

 By determining your target audience and positioning within the competitive landscape, you can better determine how you truly benefit the businesses you serve. 

Creating or revisiting your business’s market research can help you better serve your clients.

This process takes time but is worth it for every client we work with. It helps us be able to brand any product/industry!

  A target audience is a specific group of people that your brand appeals to, or a group of people that your products meet an unmet need for. This group of people are the most likely to make purchases and have interest in your products or services. Typically, this group of individuals share a common characteristic.

With extensive research we will help you find your target!

What do you offer that your audience needs that your competitors don’t offer?

These competitive differentiators are your basic positioning. Your positioning is what sets you apart in the competitive landscape. It’s what gives you a competitive edge.

At Morality Media we like to create an  analysis of your top 3-4 competitors. This effort collects basic details of your top competitors, compares them with your business, and determines your competitors’ strengths and weaknesses, which helps narrow your positioning in the landscape.

Developing an analysis is important to replicating success for you!

 Utilizing your positioning, you can create your branding foundation, which includes messaging and a visual branding strategy. 

Developing brand assets, such as your logo, helps tie your business’s offerings together.

Your audience, their needs, and your business’s unique positioning determine how you will develop your messaging guidelines. 

 It’s important that your brand personality, messaging, and visual branding are cohesive  

 Developing a visual branding strategy is very similar to developing messaging guidelines.  This strategy focuses on determining the logo, color palette, fonts, and types of images used for online and print pieces across all departments.

 Together, Morality Media will tell the story of your brand! 

Once you have your visual branding foundation created, it’s time to develop a collateral package for your business, including business cards, a brochure, and a flyer. 

These assets are critical for many B2B Services businesses because they help inform and connect prospects and new customers with your brand and team.

You ready to get started?